Recently I held several strategy calls with law enforcement agencies and officers. Every call I had included the question, "What's your core reason for doing social media?"
I have always asked this question of agencies and people I work with. Their answer almost always tells me everything I need to know about their social media approach. One of the agencies had no problem admitting that even though they've had a social media presence for some time, they joined the world of
The day that I 'graduated' from the Ontario Police College my grandfather handed me an envelope and said, "I think you can use this to help you get started with your new career." Right away I was thinking of the ways I could spend my money. Some tactical gear, a boot knife, a duty bag, debt payment, down payment on a new car. Bring it on, "Thanks Grandpa."
After the March Past and Review was done, the families had gone, the flags were put away and the celebrations were over
The other morning I had a strategy call with several members of a police department and one of the questions was; "What would you suggest we do to compete better with other accounts?" This came on the heels of me suggesting that their idea to 'create a series of viral videos' might not work out as easily as they thought.
If you could come up with a formula for viral you would be a very rich person. There are just way too many variables to make viral happen. But, that's for
Engagement is one of those magical words that we hear a lot about. There are hundreds of blogs about it, white papers written about it and a few books that dissect the life out of it. I’ve never been one to shy away from talking about it myself because it is something that you want to achieve. Engagement is a beautiful thing, but it’s not the goal or the measurement you need. A couple of things got me to thinking more about engagement lately. One of the email responses from m
Podcasts have been steadily increasing in popularity for the last decade.
Right now they are having a bit of a renaissance after having slowed in growth for a couple of years. I've been a fan of podcasts for a long time listening to them since 2005, but many go back way further then that. Podcasts can be a great outreach tool for law enforcement, but you need to commit time and resources to them for effectiveness. There have been a lot of podcasts that have come and gone ov
Add A Tweet is a feature that Twitter rolled out late last year. I believed at the time that there could be some great potential uses for it in the world of public safety and emergency management. I wrote about it a previous blog post. Katie Nelson, the Social Media and Public Relations Coordinator for the Mountain View Police Department, has just given us an excellent example of one way to use the Add A Tweet feature. Story Telling Story Telling is one of the most important
Carpool Karaoke is a very popular segment that James Cordone does on his television show. If you've never seen it James drives around with a celebrity and together they sing Karaoke while also conducting an interview. It's really entertaining. If you've never seen it, click here to see it for yourself. James' job is to entertain and with Carpool Karaoke he does just that. Yesterday the Staffordshire Police released a video their own version of Carpool Karaoke with the premise
Twitter has never been known to provide it's users what they want. Generally any changes to the platform since the user community created the hashtag (incidentally, Happy 10th Birthday Hashtag), have been at the whim of the Twitter leadership. The community asks for the ability to segment 'favorites', Twitter gave GIFs.
The community asks for the ability to edit a Tweet, Twitter gave 280 characters. 140 Is Gone Forever
I'm a 140 purist. I love my 140 characters. I accept