March 13, 2019, was an interesting day for social media communicators. What do you do when two of the biggest communications platforms crash simultaneously? ...

Recently I held several strategy calls with law enforcement agencies and officers. Every call I had included the question, "What's your core reason for doing...

The day that I 'graduated' from the Ontario Police College my grandfather handed me an envelope and said, "I think you can use this to help you get started w...

The other morning I had a strategy call with several members of a police department and one of the questions was; "What would you suggest we do to compete be...

Engagement is one of those magical words that we hear a lot about. There are hundreds of blogs about it, white papers written about it and a few books that d...

The above headline comes from The Press Gazette "Fighting For Journalism Website (https://www.pressgazette.co.uk/). Here is the link to the actual article ht...

Instagram just added a new feature to it's arsenal of tools to help you increase your reach and make gaining followers easier. The nature of Nametag is keepi...

Podcasts have been steadily increasing in popularity for the last decade. Right now they are having a bit of a renaissance after having slowed in growth for...

The time has come the expert said, To talk of many things: Of friends and shares and Facebook Likes, Of vanity and pings Why humanizing is so hot, And t

Please, challenge your social media manager to define the value of engagement without using the terms likes, comments, GIFs, emojis, shares, retweets or favorites. 

I’ll warn you now, don’t hold your breath waiting for an answer without those words. It’s all your social media manager knows. Most social media managers i

Ever since the brutally tragic event that occurred in Parkland, Florida on Wednesday, February 14, my notifications have been full of stories from around the...

Add A Tweet is a feature that Twitter rolled out late last year. I believed at the time that there could be some great potential uses for it in the world of ...

Carpool Karaoke is a very popular segment that James Cordone does on his television show. If you've never seen it James drives around with a celebrity and to...

Twitter has never been known to provide it's users what they want. Generally any changes to the platform since the user community created the hashtag (incide...